About Nordic Naturals
Nordic Naturals is the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. Their dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 30 published studies, and more than 30 in progress. Distributing to over 30 countries on 6 continents.
Nordic Naturals manufacture all products in Norway, where they adhere to the highest manufacturing standards guaranteeing exceptional product purity and freshness levels. The quality level achieved exceeds the Norwegian Medical Standard, European Pharmacopoeia Standards and Council for Responsible Nutrition requirements. They also adhere to the GMP (Good Manufacturing Practices) facility standard, and utilise a proprietary nitrogen environment to achieve industry leading freshness levels.
Nordic Naturals’ products are molecularly distilled utilising the latest distillation technology yielding positively zero trans fats. This process guarantees the removal of any heavy metals (lead, mercury, etc.) PCBs and dioxins. As an example, Nordic Naturals’ dioxin level is estimated to be the lowest in the world. Low heat and ultra short residence time is used during distillation process to ensure positively no damage to the oil. A final enzyme process is applied to ensure a completely repeat free (i.e. burp free) product, helping to explain why children and teenagers of all ages love these products.
While the majority of concentrated fish oils on the market today are in the ethyl ester molecular form—a synthetic fat with only about 30 years of history in the human diet—all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. Research shows that the absorption advantage of the triglyceride form is significant—up to 70% more than ethyl esters.
Company Mission & Profile
At Nordic Naturals we believe that omega oils are essential to life. By correcting the global omega-3 deficiency, we give each generation what they need to grow healthy and strong. Through science and innovation, we are committed to delivering the world’s safest, most effective omega oils.
Born in Norway
“As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega-3s to good health, it’s more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil. I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today our commitment to innovation remains absolute.”
—Joar Opheim, CEO
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place. Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.
Values-Driven & Research-Based Innovation
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.
Nordic Naturals incorporates ethical and socially responsible practices with regard to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the global omega-3 deficiency.
In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 30 published studies, and more than 30 in progress. Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations, and delivery forms.
Nordic Naturals’ continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.